A digital marketing consultant is a professional who helps businesses create and implement effective online marketing strategies. These consultants are experts in various digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. As businesses increasingly look to the internet to reach new customers and grow their brands, the demand for digital marketing consultants has never been higher. But how much do these professionals make? Let’s take a look.
Salary Range for Digital Marketing Consultants
Digital marketing consultants typically earn between $50,000 and $100,000 per year, with the average salary coming in at around $75,000. Of course, salaries can vary depending on a number of factors, such as experience, location, and the size of the company you work for. For example, a junior consultant at a small firm in a smaller city may only make $50,000 per year while a senior consultant at a large firm in a major metropolitan area could easily make $100,000 or more.
In addition to base salary, many digital marketing consultants also receive performance-based bonuses and commissions. These bonuses can vary widely from one company to the next but usually range from 10-20% of base salary. For example, if you earn a base salary of $75,000 per year and receive a 20% bonus, your total compensation would be $90,000 per year.
What Does a Digital Marketing Consultant Do?
A digital marketing consultant works with businesses to create and implement effective online marketing campaigns. These consultants are experts in various digital marketing channels and use their knowledge to help businesses reach their goals. For example, if a business wants to increase its website traffic from search engines, the consultant would develop an SEO strategy to help the business achieve that goal.
Common duties of a digital marketing consultant include conducting market research, developing marketing plans, setting objectives and budgets, managing campaigns, tracking results, and providing reports to clients. Many consultants also have experience working in specific industries or with specific types of businesses, such as small businesses or ecommerce companies.