Digital marketing is a powerful tool for reaching potential customers and growing your business. It’s essential to have an understanding of the metrics used to measure success in digital marketing, like Conversion Rate (CVR). In this blog post, we’ll explore what CVR is, how it’s calculated, and what you can do to increase your CVR.


What is Conversion Rate?

Conversion rate (CVR) measures the percentage of visitors who convert on a landing page or website. A conversion might be defined as completing a purchase, signing up for a newsletter, or downloading content. Higher conversion rates lead to greater ROI, so it’s important that businesses keep track of their CVR.


How Is Conversion Rate Calculated?

The formula for calculating CVR is conversions divided by total visitors multiplied by 100. For example, if you had 100 visitors to your website and 5 of them made purchases, your conversion rate would be 5%. To calculate your overall CVR across all channels and campaigns, you can add up all your conversions and divide that number by the total number of visitors from all sources.


How Can I Increase My CVR?

There are several tactics you can use to increase your CVR. Optimizing for mobile devices is one way; mobile-friendly websites tend to have higher conversion rates than non-optimized sites since more people now access websites through their phones. Additionally, using targeted ads on social media platforms can help draw more qualified leads who are likely to convert into customers. A/B testing different versions of landing pages and calls-to-action (CTAs) can also help you determine which elements work best with your audience so you can focus on those when creating content and campaigns. Finally, personalizing emails and other messages with customer data increases the likelihood that customers will take action when they receive them.